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Marketing Comm Writer Sr in Norfolk, VA at Anthem, Inc.

Date Posted: 8/9/2018

Job Snapshot

Job Description

Your Talent. Our Vision. At Anthem, Inc., it’s a powerful combination, and the foundation upon which we’re creating greater access to care for our members, greater value for our customers, and greater health for our communities. Join us and together we will drive the future of health care.
This is an exceptional opportunity to do innovative work that means more to you and those we serve at one of America's leading health benefits companies and a Fortune Top 50 Company.
Marketing Communications Sr (Medicaid Communications Unit)
Location:  Virginia Beach, VA
Responsible for providing advanced creative and technical advice and writing support for the development and implementation of highly complex marketing communication materials. Primary duties to include, but are not limited to:
  • Consults with business leaders to identify business objectives.
  • Evaluates the effectiveness of communication plans and materials, and recommends communication strategies and implementation approaches.
  • Collaborates with creative teams on customer needs, and develops and implements communication solutions.
  • Researches, writes, edits, and reviews content for traditionally printed programs (marketing collateral, trade publication advertising, direct mail, etc.) and/or digital programs (online advertising, micro sites, text campaigns, etc.).
  • Ensures all materials meet internal and external business and legal standards and follows appropriate corporate standards, guidelines, and approval processes.
  • Develops budget and negotiates services with outside vendors as required.
  • Identifies improvement/efficiencies that support operational excellence, and supports business initiatives (plain language, standardization, going paperless, etc).
  • 5 years of related experience; or any combination of education and experience, which would provide an equivalent background.
  • In-depth knowledge of web content strategy, content's role in user experience, and best practices for development
  • Experience writing for mobile applications
  • Digital advertising and social media content development experience
  • Healthcare or managed care industry background
  • Experience developing blogs or other original, timely content.

Anthem, Inc. is ranked as one of America’s Most Admired Companies among health insurers by Fortune magazine and is a 2017 DiversityInc magazine Top 50 Company for Diversity. To learn more about our company and apply, please visit us at EOE. M/F/Disability/Veteran.


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