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Marketing Manager (Large Group Health Plan) - PS1424 in Louisville, KY at Anthem, Inc.

Date Posted: 5/9/2018

Job Snapshot

Job Description

Your Talent. Our Vision. At Anthem, Inc., it’s a powerful combination, and the foundation upon which we’re creating greater access to care for our members, greater value for our customers, and greater health for our communities. Join us and together we will drive the future of health care.
 
This is an exceptional opportunity to do innovative work that means more to you and those we serve atone of America's leading health benefits companies and a Fortune Top 50 Company.

 
Marketing Manager
Location:  Any US preferably Mason, OH, Louisville, KY or St. Louis, MO 
 

Responsible for developing Large Group (LG) marketing strategies that align with the business strategy.  Must be able to create compelling messages and drive effective execution of these messages to the market.  Responsibilities include developing program-specific marketing plans, marketing campaigns, and marketing collateral, managing agency and MarCom deliverables, and overall marketing project management.  Serves as a point of contact for Large Group marketing. 
 
Partners closely with other marketing teams across Anthem to ensure a unified customer-facing approach for LG prospects and customers.  Works closely with sales leadership and LG sales/account management teams across Anthem to support business growth and retention goals.  Must be collaborative, solution-seeking, detail-oriented, with a strong customer-first mindset.
 
 
 
 
Requires a BA/BS degree; 5 years of marketing experience; or any combination of education and experience, which would provide an equivalent background. Health insurance experience, with knowledge of product, preferred.  Designer and/or copywriting skills preferred.
 
 
 
 
Anthem, Inc. is ranked as one of America’s Most Admired Companies among health insurers by Fortune magazine and is a 2017 DiversityInc magazine Top 50 Company for Diversity. To learn more about our company and apply, please visit us at antheminc.com/careers. EOE. M/F/Disability/Veteran.

 







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